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World's first cocktail brand

Bols Experience. The Home of Cocktails

Welcome to the House of Bols Cocktail Experience. Get ready for a spectacular multi-sensory and unique journey through the ‘World of Cocktails’. In the ‘Art of Flavour’, ‘Hall of Taste’, Extraction Room’ and ‘Genever Room’ all senses will be stimulated, and visitors discover the secrets of all 42 Bols liqueurs and Bols Genevers. As the winner of the Dutch Design Award for Best Exhibition & Experience, House of Bols is proving that heritage and history blend perfectly with innovation and contemporary design.   

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House of Bols Museum

The Bols Cocktail Experience

A visit to the House of Bols Cocktail Experience on the Museum Square in Amsterdam is a unique adventure and an unforgettable interactive experience of the glamorous world of cocktails, liqueurs, bartending, and genever.   

Visitors find out all about Lucas Bols, the oldest distilled spirit brand in the world since 1575. The Bols liqueurs and genevers are mixed into tasteful cocktails at the end of the tour.  

Interactive Tour

To make a visit even more attractive, a free interactive audio Guide in English, Dutch, French, German, Spanish is provided. The tour ends in the revolutionary Mirror Bar, where bartenders shake Bols cocktails, based on your own flavour preferences.

Bols Cocktail Experiences